Categoria: Tendências

Jeremy Meade, vice president of data product management, Experian This holiday shopping season, marketers will look to take advantage of the surge in spending across connected TV, programmatic and mobile. Despite challenges such as Google’s latest cookie announcement and ongoing privacy regulations, this moment presents a unique opportunity for marketers to transform their traditional approaches

Explore the impact of micro influencers in boosting your brand‘s reach and authenticity.

Feeling rocked by the latest Google update? You‘re not imagining things; your site‘s rankings may have taken a hit.

TikTok has rolled out its Search Ads Campaign tool, giving advertisers the ability to target ads based on what users are actively searching for.

Gain insights into the relationship between common crawl data and AI Overviews. Understand how user intent influences AI Overviews and the distribution of top-ranking domains. The post AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews appeared first on Search Engine Journal.

Discover the evolution of Google Merchant Center and how it has changed ecommerce advertising with product feeds so that you can prepare for what’s next. The post Preparing For The Feedless Future With Google Merchant Center Next appeared first on Search Engine Journal.

The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner.

In this episode of the Digiday Podcast, Shana Stephenson, New York Liberty’s chief brand officer, talks about what it was like building the team’s brand and how Liberty is tapping into the women’s sports hype.