Categoria: Tendências

With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change. 

Publicis Groupe on Thursday said it will acquire influencer marketing company and platform Influential to expand its influencer marketing services.

This year, many of San Diego Comic-Con’s attendees will be gamers. Forty-eight percent have expressed an interest in games, making the medium the third-most popular entertainment format among event attendees, after movies and television shows, according to data shared by YouGov.

Over the past month, the Esports World Cup has announced a veritable who’s-who of major non-endemic sponsors, including PepsiCo, Mastercard, Unilever, Amazon and Adidas. Instead of focusing on viewership, brands such as PepsiCo and Mastercard told Digiday that they sponsored the event in a bid to build a long-term connection with the gaming community in…

The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.

An independent study finds that AI boosts search satisfaction. Google leads, but competitors gain. Social media also sees modest improvements. The post Study Backs Google’s Claims: AI Search Boosts User Satisfaction appeared first on Search Engine Journal.

OpenAI launches SearchGPT, an AI-powered search prototype offering direct answers with citations. The post OpenAI Launches SearchGPT: AI-Powered Search Prototype appeared first on Search Engine Journal.

Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Reliance on demand-side platforms and the need to reach consumers across a fractured TV landscape are happening simultaneously, but these two forces are often at odds.

Service businesses are excellent for generating cash flow, but they can be difficult to scale and require extensive client communication. … Continue Reading The post What Are Productized Services? Strategy And Examples appeared first on Copyblogger.

A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.