Categoria: Tendências

Dutch agencies see their pragmatic makers mentality as an important differentiator from the American competition.

TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. 

To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.

More than half of the streaming ad dollars committed with Disney in this year’s upfront will be transacted programmatically, Disney’s Jamie Power said in a live Digiday Podcast recording.

Google’s Lighthouse tool omits the INP metric. A web performance developer advocate on the Google Chrome team explains why. The post Why Google Lighthouse Doesn’t Include INP, A Core Web Vital appeared first on Search Engine Journal.

Google’s AI Overviews now prioritize niche expertise, with big brand generalist sites losing visibility The post Google AIO Is Ranking More Niche Specific Sites appeared first on Search Engine Journal.

Dive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.

Google updates Search Console with sticky filters and improved navigation, responding to user requests for improved data analysis. The post Google Updates Search Console With Sticky Filters appeared first on Search Engine Journal.

Google’s Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. The post Google’s UGC Push: Sullivan Explains The Shift In Search Results appeared first on Search Engine Journal.

Nicolas Hinternesch, director of solutions engineering EMEA, Piano When someone in an organization uncovers an insightful data point, what’s their next move? Too often, teams miss out on attributing a clear ROI to their analytics investments because they lack a clear, strategic path from data to action. The real competitive advantage doesn’t come from collecting