Categoria: Tendências
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X takes legal action against advertisers to challenge media status quo
The advertising industry, of course, finds this beef utterly ungrounded.
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Publishers see short-term opportunity from Outbrain’s acquisition of Teads
In 2024, publishers look for revenue opportunities anywhere they can and two of most prominent vendors for incremental ad revenue – Outbrain and Teads – announced last week that the former was acquiring the latter in a $1 billion deal.
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Future of TV Briefing: The 2024 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
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What’s next for Google after federal judge’s monopolization ruling?
The potential shake-up could rattle not just Google but the entire ad media industry.
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How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams
As EA hires more ad tech staff, “College Football 25” is an opportunity for EA to demonstrate its advertising power to interested brands.
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Case Study: How Point One Grew Organic Traffic by 672% and 2x’d Leads with Google Ads
Introduction Point One Navigation, a leader in precision GNSS technology used across various industries such as self-driving cars, energy, and agriculture, partnered with Growth Marketing Pro to accelerate their market presence and revenue growth. Point One is a San Francisco-based tech company backed by Khosla Ventures… The post Case Study: How Point One Grew Organic…
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Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Watch this on-demand webinar, and see iQuanti share actionable insights for measuring success within the intersecting channels of organic and paid search. The post Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance appeared first on Search Engine Journal.
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X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity.
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Query Refinements: How Google Helps Users Find Products Faster
Learn more about query refinements in shopping SERPs. Gain insights into how e-commerce sites can use query refinements to improve user experience and increase sales. The post Query Refinements: How Google Helps Users Find Products Faster appeared first on Search Engine Journal.
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The 9 Best AI Copywriting Tools in 2024
The best AI copywriting tools in 2024 include AI Writing Assistant, ContentShake AI, and Social Content AI.