Categoria: Tendências

Marketers certainly need to be aware of how their potential customers feel about their data being shared. It doesn’t fall along generational lines as simply as conventional wisdom once thought.

This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency is affecting people’s purchase decisions.

Digiday+ Research’s full Media Agency Report examines the current and future state of media agencies, and delves into the impact of retail media. In the meantime, we’ve collected some of the biggest takeaways from the report.

Brands see sportspeople as a means of reaching engaged, focused fan communities – particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry.

Independent agencies are taking an offensive approach in order to identify new work streams with clients and become more proactive in pitching.

MarketMuse agrees to be acquired by Siteimprove, offering clients tools for SEO, accessibility, and strategy The post MarketMuse Acquired By Siteimprove appeared first on Search Engine Journal.

Meta announces a new video tab, AI-powered ad tools, and creator partnership features. The post Meta Announces New Video & AI Features At Advertising Week appeared first on Search Engine Journal.

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For

Google integrates Amazon MCF with Merchant Center, offering improved shipping data display and potential boost in ad performance. The post Google Merchant Center To Integrate Amazon For Shipping Data appeared first on Search Engine Journal.

Advertisers can now generate AI-powered videos from product images in Product Studio within Google Merchant Center, saving you time and resources in asset creation. The post Google Launches Video Generation In Product Studio appeared first on Search Engine Journal.