Categoria: Tendências

Retail media networks are expanding their offerings to off-site channels, like search or social, but with these expansions, some media buyers and executives say it’s more difficult to get a sense of the actual return on investment.

The exchange can be used for both the programmatic purchasing of in-game inventory and for direct buys from brands and agencies, and includes the inventory of two other prominent in-game advertising companies at launch.

This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions.

Creator content is proving powerful draw for soccer advertisers and audiences on both sides of the Atlantic.

Google faces potential breakup as DOJ ruling outlines remedies to curb search monopoly. Here’s how it could impact search. The post Google Faces Potential Breakup: How DOJ Ruling Could Reshape Search appeared first on Search Engine Journal.

Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more. The post The 11 Best SEO Books You Should Read appeared first on Search Engine Journal.

Google responds to DOJ antitrust proposals, listing five ways they’re harmful to consumers and businesses The post Google: 5 Ways DOJ Proposals Harm Business and Consumers appeared first on Search Engine Journal.

Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.

Google expands store ratings in search results to Australia, Canada, India, and UK. The post Google Expands Store Ratings In Search Results To New Markets appeared first on Search Engine Journal.