Categoria: Tendências
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Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
Marketers are asking ad buyers to find more performance-driven ways to spend that will help them hit sales targets rather than simply dumping end-of-year ad dollars.
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Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.
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New Report From .Trends & Statista Reveals How AI Search is Changing the Web
Explore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
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Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic
Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance. This moment is significant because advertisers are taking off their training wheels by transitioning from test to
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Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky gains momentum as publishers report triple engagement rates, attracting media outlets and developers from rival social platforms. The post Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement appeared first on Search Engine Journal.
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2025 SEO Trends: Top Predictions from 23 Industry Experts
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts.
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WooCommerce SEO: The Definitive Guide For Your Online Store
Drive sales and maximize your online presence with WooCommerce for WordPress. Learn how this plugin can provide the features you need for ecommerce success. The post WooCommerce SEO: The Definitive Guide For Your Online Store appeared first on Search Engine Journal.
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The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar]
Join us for an exclusive webinar where industry experts from Rhapsody and Ceros reveal the strategies, trends, and tools that will shape marketing in 2025. The post The Future Is 360°: Trends And Tactics For Comprehensive Marketing In 2025 [Webinar] appeared first on Search Engine Journal.
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Using Google Merchant Center Next For Competitive Analysis
Boost your ecommerce sales with Google Merchant Center Next. Learn how this advanced tool can help you manage and optimize your product listings. The post Using Google Merchant Center Next For Competitive Analysis appeared first on Search Engine Journal.
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The 411 on Data Cleaning, Modeling, and Governance for Marketers
You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.
