Categoria: Tendências
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What Is Organic Marketing? Benefits and 5 Tactics to Use
Use these five organic marketing tactics to get long-term growth and sales without paying for ads.
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How To Set Up a Content Scoring Process for Better Decisions
Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.
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Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands.
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The evolution of the great ‘curation’ tussle in ad tech
“Curation” threatens to knock even “AI” off its perch as the buzz phrase of 2024, as DSPs and SSPs jostle for position. But not everyone agrees on what it is.
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Why the NBA is helping basketball creators make longer YouTube videos
The NBA is giving a handful of YouTubers access to a decade’s worth of game footage.
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Media Briefing: This year’s search referral traffic shifts are giving publishers whiplash
This week’s Media Briefing looks at referral traffic from search and search-related platforms.
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DPG Media will pull the plug on selling app ads in the open market
Beginning next month (Nov. 1), advertisers will have to buy ads from the publisher directly if they want to appear in those apps.
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Announcing MozBar V4 – A New Era for Moz’s SEO Browser Extension
We are excited to announce that we are launching a new version of the MozBar SEO browser extension! Check out the upgrades, slick new interface, and functionality in this post.
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Google Rolls Out AI-Powered Updates To Performance Max Campaigns
Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers. The post Google Rolls Out AI-Powered Updates To Performance Max Campaigns appeared first on Search Engine Journal.
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Google’s Mueller Dismisses Core Web Vitals Impact On Rankings
Google clarifies Core Web Vitals’ role: while a ranking factor, it doesn’t significantly impact search rankings compared to content quality. The post Google’s Mueller Dismisses Core Web Vitals Impact On Rankings appeared first on Search Engine Journal.