Categoria: Tendências
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3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025
It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.
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Core Web Vitals Documentation Updated
Google Chrome’s documentation for Core Web Vitals was updated with more information about Interaction To Next Paint (INP) scores The post Core Web Vitals Documentation Updated appeared first on Search Engine Journal.
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Beyond Pageviews: Measure Content Performance And User Engagement In GA4
Learn how to track user interactions, analyze landing page performance, and optimize your digital strategy based on key metrics. The post Beyond Pageviews: Measure Content Performance And User Engagement In GA4 appeared first on Search Engine Journal.
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This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content
Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications.
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Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
the latest version of Adelaide’s AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. It’s also using outcome data from the company’s acquisition of data firm Rita earlier this year.
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Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing
Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce.
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Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears
As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week.
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What Rich Lehrfeld’s media buying background means for Walmart RMN business
Lehrfeld has a background in media buying, switching to selling media after a 25-year-run and giving him experience on both sides of the aisle.
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Google Proposes New Shipping Structured Data
Google’s proposal for a new shopping related structured data received a positive response and sparks a lively discussion The post Google Proposes New Shipping Structured Data appeared first on Search Engine Journal.
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LinkedIn Launches Free AI Certification Courses
LinkedIn offers free AI certification courses through December, helping professionals adapt to workplace automation with expert-led training programs. The post LinkedIn Launches Free AI Certification Courses appeared first on Search Engine Journal.