Categoria: Tendências

While The Washington Post and the LA Times have lost subscribers due to their decision not to endorse a presidential candidate in this year’s election, publishers like the Guardian and The Philadelphia Inquirer have brought in revenue by committing to their endorsements.

The build-up to the U.S. presidential election has almost reached its peak, and publishers’ activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X.

This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

YouTube expands AI video summaries globally while rolling out several new creator tools. The post YouTube Expands AI-Generated Video Summaries, Adds New Tools appeared first on Search Engine Journal.

The three major platforms all posted higher growth for users and ad revenue over the past three months — and Google still isn’t feeling the pinch of AI search on its search business.

Outgoing CEO Megan Clarken emphasizes ‘we’ve moved on’ from third-party cookies.

Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.