Categoria: Tendências
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What Is Page Speed & How to Improve It
Page speed measures how fast a webpage loads. We‘ll show you how to find and improve your page speed.
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Organic Keywords: What Are They & How to Find Them
Organic keywords are keywords that send free traffic to your website. Learn how to find them.
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The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
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AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers
Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.
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5 SEO Insights About Outbound Links
Five essential insights about SEO and outbound links now that search engines use AI The post 5 SEO Insights About Outbound Links appeared first on Search Engine Journal.
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Amid a new CEO-hunt, is Criteo up for sale?
Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard.
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Gale immerses clients into social beyond just media buys — will it pay off?
Historically known for CRM specialization, data-crunching and use of channels others have forgotten about (email, for example) to find business opportunities for its clients, Gale’s immersive social culture unit leverages all social elements in rapid turnaround fashion to launch clients’ new brands or expand them into new markets.
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After keeping them at arm’s length, sports brands are opening the door to creators
The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing.
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Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
The move is part of ongoing consolidation throughout agencies and holding companies as holding companies look for ways to drive efficiencies and boost revenue.
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Why Washington State is investing in a new kind of voter education campaign
The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain the mail-in voting and how the process is safe, secure and transparent.