Categoria: Tendências

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. In this report, Hyundai, eBay, Duolingo and other advertisers share their current marketing strategies within four key media channels: social media, retail media, display ads and ad-supported streaming.

The answer depends on your vantage point. Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing to phase it out. With the CMO under the spotlight once more, let’s dive into the pros and cons to see why a top marketer can be an invaluable asset for some companies…

Learn the ins and outs of running a successful live YouTube show and take advantage of the power of video marketing. The post How To Run A Live YouTube Show To An International Audience And Gain Traction appeared first on Search Engine Journal.

Drive your ecommerce growth with the power of the 4 Ps. Gain insights into optimizing product, price, place, and promotion for maximum results. The post How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media appeared first on Search Engine Journal.

Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies.

Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options.

New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season.

X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too.