Categoria: Tendências
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How To Set A Winning Data Strategy For Value-Based Bidding
A simple guide to laying the right foundation to make value-based bidding work for you. The post How To Set A Winning Data Strategy For Value-Based Bidding appeared first on Search Engine Journal.
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Boost Your Conversions: Transform Your Landing Pages In Just 14 Days
Discover eight strategies to optimize your landing pages. Make the right first impression and generate more conversions, leads, and sales. The post Boost Your Conversions: Transform Your Landing Pages In Just 14 Days appeared first on Search Engine Journal.
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Attention metrics step forward in guidelines — as their value is questioned
The burgeoning field of attention metrics, which has made some progress in being used by more publishers, brands and agencies in the pursuit of reaching consumers more effectively, has to be happy about the fact that accreditation could bring an added level of legitimacy to their offerings.
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How Ben & Jerry’s has found the balance between activism and advertising
Ben & Jerry’s in-house marketing team and its external agencies have figured out how to balance more traditional brand advertising efforts with social activism — a core part of the brand’s history.
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Why Riot Games is leaning into DEI as other brands pull away
Riot views its partnership with the nonprofit as a DEI initiative due to its focus on expanding access to gaming and esports within lower-income classrooms.
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Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
This week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry.
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Google Quietly Cancels Google Trends Subscriptions
Google abruptly cancels their Google Trends subscription service The post Google Quietly Cancels Google Trends Subscriptions appeared first on Search Engine Journal.
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AI for Maximum ROI: Expert Insights for Agencies and Small Businesses
Join us LIVE on September 11th as we cut through the noise and highlight the AI tools that can drive ROI in your business. The post AI for Maximum ROI: Expert Insights for Agencies and Small Businesses appeared first on Search Engine Journal.
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Google’s August Core Update Rollout Completed
Google confirms the August core update has finished rolling out, taking 19 days to complete. The post Google’s August Core Update Rollout Completed appeared first on Search Engine Journal.
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Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million
Vulnerabilities found in two popular WordPress contact form plugins, potentially affecting over 1.1 million installations The post Vulnerabilities In Two WordPress Contact Form Plugins Affect +1.1 Million appeared first on Search Engine Journal.
