Categoria: Tendências
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11 Content Marketing Tips to Improve Your Strategy
Finding content gaps and focusing on user needs can help you increase engagement. Here are more tips.
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SEOs Are Recommending Structured Data For AI Search… Why?
A post on LinkedIn asked why SEOs are recommending Schema structured data as way to rank better for AI search The post SEOs Are Recommending Structured Data For AI Search… Why? appeared first on Search Engine Journal.
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What Happens Next To The U.S. Vs. Google Antitrust Case?
Get the latest on the Google antitrust case under Trump. Find out how the new administration is approaching antitrust enforcement. The post What Happens Next To The U.S. Vs. Google Antitrust Case? appeared first on Search Engine Journal.
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Best Practices for Future-Proofing Your Applications
Best Practices for Future-Proofing Your Applications As technology evolves and user demands grow, the pressure to build scalable, resilient, and adaptive software has never been greater. Future-proofing your applications ensures that they can handle growing user bases and increased data demands without compromising performance. By incorporating strategic design […] The post Best Practices for Future-Proofing…
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GroupM’s leadership reorg gets an assist from a McKinsey exec
GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles.
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As Trump returns to the White House, media buyers clamp down on brand safety
Media buyers say they’re prioritizing brand safety in what’s expected to be a tumultuous news cycle this year.
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Amazon’s DSP ambition: Becoming the first choice in programmatic
Amazon’s DSP aims to lead programmatic spending. Here’s how.
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Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protections
This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
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Retail chain WHSmith brings first airport ad network into the specialty retail media race
The retailer hopes to capitalize on the “huge captive audience” of air passengers traveling through U.S. airports each day, notably business travelers.
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Are People Clicking Links In ChatGPT Search? Brands Say Yes
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales. The post Are People Clicking Links In ChatGPT Search? Brands Say Yes appeared first on Search Engine Journal.