Categoria: Tendências
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What Is Fresh Content & Is It Important for Your Site?
Fresh content is newly created or updated content. It matters most when it’s relevant to timely queries.
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Where LinkedIn’s AI Move Went Wrong
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
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How AI is Making Phishing Attacks More Convincing Than Ever
How AI is Making Phishing Attacks More Convincing Than Ever Just like change, evolution is another constant people often don’t quote. Everything keeps on evolving- even fraudulent activities. The result? A constant surge in the number of cyber attacks. As per Kaspersky, over 709 million phishing attacks were […] The post How AI is Making…
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How To Set Up Your First Paid Search Campaign
Learn how to set up your first paid search campaign with this step-by-step guide, covering goals, keyword research, ad copy, and more. The post How To Set Up Your First Paid Search Campaign appeared first on Search Engine Journal.
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AI Briefing: FTC cracks down on deceptive marketing tactics, fake reviews
Approved in August and ready to go into effect Oct. 24, the FTC regulations update the existing ban on fake reviews in ways that aim to clarify, strengthen and enforce laws to protect consumers and add new penalties.
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How Axios increased its pre-booked ad revenue by pitching niche audiences
Axios’ CRO Jacquelyn Cameron shared how her team is using niche expertise to convince advertisers to act early on booking 2025 sponsorships.
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Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
As the trial enters its final furlong, we read between the lines to offer an interpretation of what was really meant both on the witness stand and in articles of evidence.
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The art of negotiating AI deals, according to Time COO Mark Howard
Time’s chief operating officer took the stage at the Digiday Publishing Summit to share how he evaluates deals with AI companies.
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As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet.
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Squarespace Update Strengthens Its Robust Website Builder
Squarespace’s latest updates solidify it as a leading choice for businesses seeking an all-in-one website and SEO solution The post Squarespace Update Strengthens Its Robust Website Builder appeared first on Search Engine Journal.