Categoria: Tendências
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3 Client Experience Must-Dos To Drive Your Organization’s CLTV
Discover three key tactics to enhance your client experience and increase their lifetime value via nurturing, brand evangelism, and relevant KPIs. The post 3 Client Experience Must-Dos To Drive Your Organization’s CLTV appeared first on Search Engine Journal.
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Breaking point or breakup? Why publishers fear a Google ad breakup could backfire
For publishers, the stakes are high — this hits close to home.
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Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
The Bulls aren’t alone in looking to foster this kind of growth — and eventually monetize it — with international fanbases.
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Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a more holistic approach to working with influencers.
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Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers
Meta’s big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.
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The rise, stall and fall of Oracle’s advertising business
The demise of the once-market leading adtech business marks a new chapter in the industry’s story.
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Snapchat Marketing: An In-Depth Guide For Businesses
Unlock the power of Snapchat marketing with our comprehensive guide. Reach and engage with a younger demographic on this misunderstood platform. The post Snapchat Marketing: An In-Depth Guide For Businesses appeared first on Search Engine Journal.
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Google Clarifies Simultaneous Use of Canonical & Noindex
Google’s John Mueller offers a more nuanced and definitive answer about using noindex and a canonical on the same page The post Google Clarifies Simultaneous Use of Canonical & Noindex appeared first on Search Engine Journal.
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Client-Side Vs. Server-Side Rendering
Discover the differences between client-side and server-side rendering and how they can impact your website’s performance and user experience. The post Client-Side Vs. Server-Side Rendering appeared first on Search Engine Journal.
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Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.
