Categoria: Tendências
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Publishers want more control over programmatic. Some are finally making it happen
Why publishers are finally facing programmatic’s hard truths.
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LinkedIn’s video push appears to be working in 2025
LinkedIn has been making a concerted effort to woo video creators since March 2024, when the company began testing a dedicated vertical video feed on its mobile app. Since then, video consumption on LinkedIn has grown consistently, with the company reporting 34 percent year-over-year growth in video uploads in Q4 2024 and 36 percent year-over-year…
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Digiday+ Research: Half of marketers say ad spend will grow this year
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.
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In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
Despite changes, brand safety concerns aren’t leading execs to pull back from platforms.
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DeepSeek Terms Make Users Liable For Company’s Travel Expenses
DeepSeek makes users liable for travel and litigation expenses if they violate its terms and the violation leads to legal action. The post DeepSeek Terms Make Users Liable For Company’s Travel Expenses appeared first on Search Engine Journal.
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Google Launches AI Phone Assistant To Call Businesses For You
Google launches AI-powered “Ask For Me” to make business calls, starting with auto repairs and nail salons. The post Google Launches AI Phone Assistant To Call Businesses For You appeared first on Search Engine Journal.
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Google To Migrate All reCAPTCHA Services To Cloud Platform
Google notifies users about mandatory migration of all reCAPTCHA services to Cloud platform. Service will remain free with a usage limit. The post Google To Migrate All reCAPTCHA Services To Cloud Platform appeared first on Search Engine Journal.
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Google Demand Gen Campaigns Just Got A Major Update
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features. The post Google Demand Gen Campaigns Just Got A Major Update appeared first on Search Engine Journal.
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Ask An SEO: How Long Does It Take For Schema To Rank?
Curious about the timeline for schema markup to affect search engine rankings? Explore the factors that influence schema implementation and its impact on rankings. The post Ask An SEO: How Long Does It Take For Schema To Rank? appeared first on Search Engine Journal.
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![Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]](https://canalgrowthmarketing.com.br/wp-content/uploads/2025/01/tell-real-marketing-story-600x330-WCAztj.png)
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.
