Categoria: Tendências

Here’s what’s in and out at Advertising Week 2024.

Major League Baseball views its digital ballpark as an opportunity for both baseball fans and potential advertisers. Last year, MLB sponsors such as Corona and Mastercard had their branding displayed inside the virtual stadium.

Amid the retailer’s reckoning, its new CEO is giving his CMO a chance to prove the worth of marketing to boardroom doubters.

Over the last three years, Unilever’s investment in gaming has tripled, according to data shared by the company, although Unilever representatives declined to provide the specific numbers.

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage. The post YouTube Extends Shorts To 3 Minutes, Adds New Features appeared first on Search Engine Journal.

Google expands product structured data, replacing ‘EnergyConsumptionDetails’ with ‘Certification’ type for improved merchant listings. The post Google Expands Structured Data Support For Product Certifications appeared first on Search Engine Journal.

Google launches AI-organized search results in US, starting with recipes. New format combines content types for personalized experience. The post Google Rolls Out AI-Organized Search Results Pages appeared first on Search Engine Journal.

Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. The post Google Expands Visual & Audio Search With New AI Tools appeared first on Search Engine Journal.

Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event. The post Google Officially Launches Ads In AI Overviews appeared first on Search Engine Journal.

Google rolls out Shopping Ads capabilities for Google Lens searches, just in time for the holiday surge. Learn if your Shopping Ads are eligible. The post Google Shopping Ads Now Available In Google Lens Results appeared first on Search Engine Journal.