Categoria: Tendências
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SERP Visibility Decline: How To Grow Brand Awareness When Organic Traffic Stalls
Learn how to boost your SERP visibility with tips to navigate changes in Google’s search results and AI features. The post SERP Visibility Decline: How To Grow Brand Awareness When Organic Traffic Stalls appeared first on Search Engine Journal.
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WTF is a chief AI officer, with The Washington Post’s Sam Han
The news publisher’s chief AI officer detailed his new position and how the Post is using AI to power its subscription paywall in a Digiday Podcast live recording during the Digiday Publishing Summit.
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Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang
An interest rate cut and potential breakup of Google may spur hopes, but expectations are likely to be tempered.
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How Wirecutter is switching up its content and audience strategy to tackle search changes
The New York Times’ Wirecutter is finding new ways to tweak SEO strategy, package content and expand coverage to continue growing revenue.
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LinkedIn algorithm tweaks lead to views slump for some creators
Over the past two months, seven LinkedIn creators and talent managers have reported a downturn in video impressions on the platform compared to the beginning of 2025, a period during which LinkedIn reported a 36-percent year-over-year increase in overall video viewership.
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Remedies vs reality: Publishers weigh what Google’s ad tech break up could really deliver
Publishers are content to see some form of recompense, but cynical that any remedy will occur in time to repair the damage currently being done by declining referral traffic.
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Sports media’s rising tide lifts niche ad tech firms
Brand spending has created lucrative niche for sports measurement, CRM and content management companies.
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How Pest Control Companies Can Get More Leads (Without Wasting Budget)
How Pest Control Companies Can Get More Leads (Without Wasting Budget) Homeowners usually search for help the moment they spot a problem. That means your next customer is typing exterminator near me or termite treatment city right now. To win that click and turn it into a booked […] The post How Pest Control Companies…
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AI Agents for Plumbing Businesses: Get Found, Book Jobs, Grow Review
AI Agents for Plumbing Businesses: Get Found, Book Jobs, Grow Review Plumbing demand is spiky. Burst pipe at 22:00, no hot water at 06:00, and your crew is already on a job. AI agents cover the gaps: they answer and qualify calls after hours, follow up by text […] The post AI Agents for Plumbing…
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Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3)
Agentic SEO goes beyond Google to optimize for AI-driven discovery, influence, and traffic flows in a reconfigured digital ecosystem. The post Agentic AI In SEO: AI Agents & The Future Of Content Strategy (Part 3) appeared first on Search Engine Journal.
