Categoria: Tendências

The AI Buying Agent standardization initiative aims to ensure advertisers’ interests are kept in mind when platforms create their automated ad product algorithms, which are more autonomous in their decision-making.

A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory.

The brand versus performance marketing debate has been bubbling up among marketers, becoming a talking point on at least three panels at this year’s Advertising Week conference in New York. 

There’s a slow recognition that marketers must invest in brand marketing – but that investment looks different than it once did.

The role of CMO with all of its changes can be challenging, but Jackie Jantos, CMO of Hinge dating app, says it’s a challenge she welcomes, pushing back on short-term metrics in favor of long-term brand building. 

Sony’s announcement of “Ghost of Yotei” adaptations from the very beginning shows that the publisher is recognizing how IP adaptations can be an invaluable tool to extend the lifespan of even a relatively new game.

Digiday’s 2024 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of retail media on the agency landscape.

Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity. The post Microsoft Ads Makes Copilot Advancements appeared first on Search Engine Journal.