Categoria: Tendências

Sports moments like the Open don’t become influencer flytraps overnight. Craig Tiley, CEO of the Australian Open, has been chipping away at the task for a decade.

Sponsored Snaps was rolled in October 2024, but Snap is hoping the incentives will drive more adoption.

Pew’s survey of 5,000 U.S. adults finds 76% want AI content labeled, but only 12% feel confident spotting it. The post Pew: Most Americans Want AI Labels, Few Trust Detection appeared first on Search Engine Journal.

The 2025 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, their impact and, ultimately, those working toward the greater good. This year’s finalists are addressing urgent social needs through campaigns focused on people first. Initiatives are also mobilizing networks of partners and

Google is rolling out AI features in the Chrome address bar that make AI Mode more accessible to users.

New data on over 3,000 Google Business Profiles finds proximity drives visibility, but review volume and keyword relevance are most influential near the top. The post Review Signals Gain Influence In Top Google Local Rankings appeared first on Search Engine Journal.

The best market intelligence you’ll ever get is hidden in organic queries, but only if you turn those signals into personas teams actually use. The post Making SEO Personas Actionable Across Teams appeared first on Search Engine Journal.

AI runs Google Ads in 2025, but strategy still matters to stop automation from drifting toward irrelevant metrics and wasted budget. The post Finding The Perfect Balance Between AI And Human Control In Google Ads appeared first on Search Engine Journal.

Is innovation or anxiety the driving force behind the adoption of LLMs.txt and where does it leave SEOs in terms of AI visibility The post LLMs.txt For AI SEO: Is It A Boost Or A Waste Of Time? appeared first on Search Engine Journal.