Categoria: Tendências
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Uber’s Ad playbook for 2025: scaling, innovating and staying the course
For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats.
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Media Briefing: The top trends in the media industry in 2024
This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges.
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Why Epic Games’ Fortnite Creative marketing push is sparking calls for more transparency from some creators
Epic’s marketing support of specific Fortnite Creative experiences does not represent an official partnership between the game developer and the creator studios that published those experiences. In fact, the developers who benefited from the campaign only found out about it when it crossed their own social feeds.
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As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
More brands are beginning to export the benefits of influencer content via programmatic ads.
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AI fatigue sets in among workers and company leaders
About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.
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November 2024 Core Update
On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
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OpenAI Announces 1-800-ChatGPT
Now you can call and speak to ChatGPT by phone or text via WhatsApp, no account necessary The post OpenAI Announces 1-800-ChatGPT appeared first on Search Engine Journal.
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What An Enterprise Client Wants From Their SEO Agency
What qualities set you apart from a typical vendor? Check out this guide on how you can become a trusted partner of your enterprise clients. The post What An Enterprise Client Wants From Their SEO Agency appeared first on Search Engine Journal.
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How to Use Technology to Promote a Brand
How to Use Technology to Promote a Brand Technology is not something to run from as a brand looking to promote, market, and reach new customers. There is so much tech that brands can use to build businesses, make sales, convert leads, and turn momentum into growth. It’s […] The post How to Use Technology…
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GA4 Metrics Every Advertiser Should Pay Attention To
Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks. The post GA4 Metrics Every Advertiser Should Pay Attention To appeared first on Search Engine Journal.