Categoria: Tendências

Media agency execs asserted the need for brand and performance to remain equally important, while discussing AI, measurement, retail media networks and the creator economy.

This week’s Media Briefing looks at how publishers are receiving credits to use AI companies’ large language models as part of content licensing deals.

Hiring managers are attracting professionals like librarians and actuaries who have experience with data and can be taught the necessary AI skills.

Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S.

Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. The post Bing Webmaster Tools Update: More Data, Recommendations, Copilot appeared first on Search Engine Journal.

YouTube announces updates, introducing new features across all platforms in response to user feedback. The post YouTube Introduces Changes Across Web, Mobile, and TV appeared first on Search Engine Journal.

Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than one-third of brands entirely excluded news from their marketing mix, driven largely by concerns over brand suitability. This “fear of the screenshot” looms large — one misstep and a brand’s ad could be captured next to controversial or unsuitable content,

Discover the 18 best AI SEO tools to improve your search engine rankings and grow your business.

Learn why click-through rate (CTR) matters in online advertising. Find out how to increase your CTR and drive more traffic to your website. The post What Is Click-Through Rate & Why CTR Is Important appeared first on Search Engine Journal.