Categoria: Tendências
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Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Find out how to measure social media impact beyond surface-level indicators. Learn how to align with social media algorithms and adhere to privacy regulations. The post Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact appeared first on Search Engine Journal.
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Why the Future Depends on Responsible Marketing (and Tips From a Pro)
Don’t end your brand’s purpose, inclusive, cause, conscious, multicultural, social impact, and sustainable marketing. Just unite them under a single umbrella — responsible marketing. It’s for the good of your brand and the world.
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How To Create a Certified Fast Website To Compete In 2025
Discover the critical impact of a fast website on user experience and SEO rankings for better conversion rates. The post How To Create a Certified Fast Website To Compete In 2025 appeared first on Search Engine Journal.
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‘Gag orders all around’: Confessions of a comms professional on DEI backlash
DEI backlash puts ‘gag order’ on communication professional clients.
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Publishers’ event videos gain traction on LinkedIn
LinkedIn is encouraging publishers that are part of its pre-roll video ad program to post more on the platform, and publishers are meeting that demand with little additional effort thanks to clipped and repackaged event videos.
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A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say it’s a legal matter.
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While client climate commitments waver, some media agencies are doubling down
Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate.
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Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement
This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.
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LinkedIn Report: AI Overwhelms 72% Of B2B Marketers
LinkedIn study finds B2B marketers are overwhelmed with AI, though two-thirds are integrating it into their workflows. The post LinkedIn Report: AI Overwhelms 72% Of B2B Marketers appeared first on Search Engine Journal.
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How to Find Profitable Keywords For Your Niche
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line.