Categoria: Tendências
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Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google discussed whether it’s okay to make changes to a web page for SEO purposes. The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first on Search Engine Journal.
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Can AEO/GEO Startups Beat Established SEO Tool Companies?
CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on Search Engine Journal.
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The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s…
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Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.
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Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 update is over. Here are some clues about what may have happened. The post Google’s June 2025 Update Analysis: What Just Happened? appeared first on Search Engine Journal.
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How to Optimize for AI Search Results in 2025
Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.
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Jargon buster: The key terms to know on AI bot traffic and monetization
Here’s a breakdown of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.
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‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
The holdco is positioning AI as core infrastructure for ad production not just media buys.
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Generative AI sparks brand safety concerns marketers know all too well
Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.
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YouTube’s AI slop crackdown has creators concerned, marketers cheering
Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos.