Categoria: Tendências
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How to Track LLM Prompts in 3 Steps
Track prompts by capturing prompt logs, tagging your prompts, and analyzing them. See how to do it.
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How to Plan A Website Redesign Without Losing Traffic
How to Plan A Website Redesign Without Losing Traffic Redesigning a website can feel exciting because it brings a fresh look and better features. It can also be stressful, since a poorly planned redesign may cause your site to lose traffic. When traffic drops, it often means fewer […] The post How to Plan A…
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Are AI Search Summaries Making Evergreen Articles Obsolete?
Evergreen articles once were reliable drivers of steady traffic, but AI summaries may now render them obsolete. The post Are AI Search Summaries Making Evergreen Articles Obsolete? appeared first on Search Engine Journal.
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Small Business SEO: What It Is & How to Get Started
Follow the steps in this guide to improve your small business’s visibility in search engines.
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How to Get Past an IP Ban: Proven Methods for Businesses, Social Media Users, and Gamers
How to Get Past an IP Ban: Proven Methods for Businesses, Social Media Users, and Gamers IP bans strike without warning. One moment you’re gaming, managing social accounts, or scraping data; the next, you’re locked out entirely. These digital roadblocks affect millions daily, from competitive gamers facing false […] The post How to Get Past…
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From SEO To GEO: How Can Marketers Adapt To The New Era Of Search Visibility?
Understand the transition from traditional SEO to GEO concepts within SEO and how it transforms digital marketing with AI integration for better SERP visibility. The post From SEO To GEO: How Can Marketers Adapt To The New Era Of Search Visibility? appeared first on Search Engine Journal.
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How Volvo is marketing its electric vehicles in a moment of uncertainty
With EV sales facing headwinds, Volvo is turning to hyperlocal, offline marketing to grow its U.S. presence and build its premium electric brand—one state at a time.
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Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One
This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products.
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Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands
By implementing in-game item sales, Epic Games is taking cues from Roblox, where in-game sales represent a huge source of business for both creators and the brands that integrate into their experiences and items.
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Beyond the U.S. trial, here is Europe’s antitrust case against Google’s ad tech monopoly explained
Earlier this month, the European Commission – the European Union’s executive arm – hit Google with a €2.95 billion fine for abusing its control over how ads are bought and sold in a market it also happens to run. But that was just the start.