Categoria: Tendências

Despite signal loss and last-touch bias limiting its usefulness, marketers are still turning to attribution modeling to measure the impact of their ad spend.

The publisher has increased its brand safe ad inventory by up to 20%, up from 16% just six months ago. 

News podcast listeners are more likely to use YouTube to watch videos and consume and find podcasts, compared to non-news podcast listeners, according to a report.

Google’s John Mueller shares his thoughts on low-effort content that “looks good” The post Google On Low-Effort Content That Looks Good appeared first on Search Engine Journal.

BrightLocal report reveals shifting consumer review trends: less focus on perfect ratings, new platform preferences, and more willingness to write reviews. The post Do Reviews Still Matter? Study Looks At Changing Consumer Behavior appeared first on Search Engine Journal.

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers should prepare for these shifts. The post Google’s VP of Ads and Commerce Outlines 2025 Priorities appeared first on Search Engine Journal.

Master Google Shopping product feed optimization with these expert tips. Improve visibility, conversions, and ROAS with smarter data, better images, and structured attributes. The post 10 Google Shopping Product Feed Optimization Tips & Tricks appeared first on Search Engine Journal.

Struggling to reach international customers? A multilingual website can help. Learn how to create one on WordPress and grow your business worldwide. The post How To Create A Multilingual Website On WordPress appeared first on Search Engine Journal.

Link bait is creating content that attracts backlinks. Learn from real examples how to create good link bait.