Categoria: Tendências
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Media Buying Briefing: Debating the pros and cons of principal media
Principal media is being hotly debated across the marketing spectrum as removing the “agent” out of agencies — and yet more agencies are getting into the practice.
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Digiday+ Research: A look at brands’ 2024 holiday marketing plans
This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Research’s annual holiday survey.
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Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Influencer marketing and agency execs believe marketers should instead zero in on understanding the influencers they work with and their audiences rather than totally bowing out during difficult moments.
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Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
Ronaldo has created the largest sports-themed YouTube channel on the web in two months – but he’s not done it alone.
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11 Tips For How To Find Great Writers
Need excellent content? Check out these top tips on how and where to find great writers for your website. The post 11 Tips For How To Find Great Writers appeared first on Search Engine Journal.
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Brand Entity SEO – Whiteboard Friday
Learn how to transform your brand from a digital unknown into a recognized entity in Google’s Knowledge Graph. Jes Scholz’s Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google’s ecosystem.
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A Guide To 301 Vs. 302 Redirects For SEO
301 vs. 302 redirects: Which one should you choose? This SEO guide provides practical examples, tips, and insights to help you make the right decision. The post A Guide To 301 Vs. 302 Redirects For SEO appeared first on Search Engine Journal.
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Google Updates Crawl Budget Best Practices
Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between the mobile and desktop versions of websites. The post Google Updates Crawl Budget Best Practices appeared first on Search Engine Journal.
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How To Be Efficient With SEO Budget During Downtimes
SEO downtimes mean a narrower and refined focus on the opportunity you have with the budget and resources available. Learn eight steps to be efficient. The post How To Be Efficient With SEO Budget During Downtimes appeared first on Search Engine Journal.
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Semrush’s Acquisition Reinforces the Value of Owned Media
Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?
