Categoria: Tendências
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Ask An SEO: With Topic Clusters, How Important Are Page Paths?
How crucial are page paths when it comes to topic clusters? Let’s explore their impact on SEO and user engagement. The post Ask An SEO: With Topic Clusters, How Important Are Page Paths? appeared first on Search Engine Journal.
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13 Black Hat Techniques That Can Harm An SEO Campaign
Don’t fall into the trap of black hat SEO techniques. Learn how these unethical practices can harm your website’s reputation and long-term success. The post 13 Black Hat Techniques That Can Harm An SEO Campaign appeared first on Search Engine Journal.
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Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content
A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.
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The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)
Boost your content marketing with the top skills and strategies. Continue reading and learn how to create meaningful interactions and connect with your target audience. The post The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them) appeared first on Search Engine Journal.
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How To Prepare for the Future of SEO: 17 Tips From Lily Ray
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025
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Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
Some execs feel Google is weeks, if not days, away from finalizing the language it will use to ask Chrome users whether or not they want to be tracked by third-party cookies.
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During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
This year there’s more than carols and tinsel in some brand’s seasonal spots.
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Media Briefing: Publishers’ Q3 earnings show revenue upticks despite election ad pullback
Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.
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Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
As the audio platform streams toward profitability, media buyers say brands are changing the way they buy its ad space.
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A week since the U.S. election and social media is becoming more fragmented than ever
It’s no stretch to say that the flavor of political discourse across these platforms (or lack thereof) played a role in driving engagement over the last week or so.