Categoria: Tendências

Google’s John Mueller discussed SEO for AI Overviews and emphasized the continued importance of search marketing The post Google Shares Insight On SEO For AI Overviews appeared first on Search Engine Journal.

Anecdotally, marketing execs, ad agency senior leaders and talent agency execs noted that there has been more interest from marketers in attending the conference than in previous years. 

Some marketers are resuming their TikTok campaigns after the app’s shutdown this month, albeit warily, given the app’s unclear future.

Marketers are heading into 2025 expecting bigger revenues and bigger marketing budgets — a lot of which they’ll put toward influencer marketing.

To many video creators — particularly those with less of a TikTok presence — the brief takedown of CapCut on Jan. 18 and 19 came as a surprise. Most news reports about the impending ban were laser-focused on the short-form video app itself, leaving many observers unaware of the connection between the two apps.

Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.

Reddit leads in search visibility growth, according to a SISTRIX report, raising questions about Google’s preferences for user-generated content (UGC). The post Does Google Favor UGC? Reddit Leads In Search Growth [STUDY] appeared first on Search Engine Journal.

Discover actionable insights for crafting authentic impactful campaigns and enhancing your SEO efforts, while elevating your brand. The post Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy appeared first on Search Engine Journal.

Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.

Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.