Categoria: Tendências
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Are We Walking Backward Into the Future of Content and Marketing?
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
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What Is Dwell Time in SEO (& Is it a Ranking Factor)?
Dwell time is how long users spend on a webpage before returning to the search engine results page (SERP)
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From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters.
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7 Things To Look For In An SEO-Friendly WordPress Host
Trouble ranking your WordPress site? Struggle with load times? Downtime? Here’s what to look for when choosing a WordPress hosting provider. The post 7 Things To Look For In An SEO-Friendly WordPress Host appeared first on Search Engine Journal.
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How independent agencies are staking their claim in the creator economy
A lot of agencies are snapping up creator agencies and even building bespoke tech to gain an edge.
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Digiday editors on Trump administration picks and the impact on the ad industry
On this week’s episode of the Digiday Podcast, Digiday editors talk about the incoming administration’s ripple effects on publishing, marketing and media.
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Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Unlike the rest of the world, direct-to-consumer pharma advertising is only allowed in the U.S. and New Zealand.
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Digiday+ Research: Amazon’s importance to marketers’ holiday strategies grows this year
Amazon will be a major player in marketers’ holiday strategies this year, and its position in holiday sales and marketing is only growing stronger.
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Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
For Fortnite Creative maps, the first few days after publication are crucial for determining their long-term success. At the moment, Epic’s DMCA claim system allows maps to sit in limbo for up to 10 days before reinstating them, even if the claim ultimately turns out to be false.
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How to Make a Marketing Automation Strategy
Discover how automation can streamline your campaigns, drive conversions, and support brand consistency, even with limited resources.