Categoria: Tendências

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. The post Google Rolls Out First-Party Data Solution For Analytics Users appeared first on Search Engine Journal.

Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past.  Advertising is now measured using a multitude of KPIs. Specific audiences can now be

DOJ demands Google divest Chrome to break search monopoly; Google slams proposal as radical and harmful to consumers. The post Google May Have to Sell Chrome Browser To Comply With DOJ Ruling appeared first on Search Engine Journal.

Learn how to use SEO to improve your website’s search engine rankings and drive more sales.

Learn techniques for improving your website traffic—both immediately and for building a long-term foundation.

Check out this guide to gaining C-suite support for SEO initiatives in enterprise. Learn how to clearly communicate the benefits and revenue potential of SEO. The post Getting C-Level Buy-In For SEO Initiatives appeared first on Search Engine Journal.

To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.

Check out our top nine recommendations for the best blogging platforms for different use cases.

Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.

Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.