Categoria: Tendências

In the wake of Rooster Teeth’s shutdown last year, corporate ownership is starting to feel like more of a poison pill than a benefit for creator-owned media companies.

Brands are changing the way they capitalize on the big game spotlight. In Hellmann’s case, that means adding shoppable ad units to its campaign.

In light of BuzzFeed’s plans to launch its own social media platform, the Media Briefing evaluates other media companies’ past attempts to do the same.

Instagram Reels may be the closest experience to TikTok currently, but can it seize this opportunity to overtake its rival?

Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability The post Why Google’s 4th Quarter Results Raise Questions for SEO & PPC appeared first on Search Engine Journal.

The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google’s exit from “the open internet.”

Want to hire the best digital marketer for your team? Find out the key interview questions to ask and find the right candidate this year. The post 15 Interview Questions To Ask Your Next Digital Marketer Candidates appeared first on Search Engine Journal.

Google explains how it uses the Speculation Rules API to prefetch search results, improving loading speeds on Chrome browsers. The post Google Reveals How It Prefetches Search Results For Faster Loading appeared first on Search Engine Journal.

Google Chrome’s latest CrUX update delivers granular LCP and RTT insights. This can help with optimizing page speed and user experience. The post Google CrUX Report Update Targets LCP & Network Delays appeared first on Search Engine Journal.