Categoria: Tendências

Metrics like sessions and views help you track website traffic. Here are more metrics + tools to help.

Check out the top SEO audit tools you can use to uncover and fix your website’s SEO issues.

This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024.

Omnicom Media Group has secured access to Roku’s viewer searches on the streaming platform in order to help guide clients to better fine-tune their investments and messaging across the CTV space.

When it comes to CTV, it’s using a supply-side platform — the tool publishers normally use to manage ad sales — to buy ads directly, skipping the usual DSP route altogether.

Netflix’s NFL coverage beat industry doubts, following its troubles during the Paul/Tyson fight.

This edition of the daily CES Briefing features an interview with Stagwell’s Mark Penn about the landscape for agencies and a recap of a session from OpenAP’s Audience Summit on the disconnect with streaming ad data.

The creator economy is gearing up for a lot of change over the next year – from the rise of AI and creator-founded businesses to the growth of long-term brand partnerships and embrace of long-form content.

Emboldened by the introduction of new major esports events, esports industry leaders are projecting confidence going into 2025.