Categoria: Tendências

Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holdcos.

Some B2B marketers are banking on their own employees to create content for their brands.

AI bots from OpenAI and others consume massive bandwidth, affecting analytics and server resources for websites worldwide. The post AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics appeared first on Search Engine Journal.

Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process. The post A Guide To Enterprise-Level Migrations (100k + URLs) appeared first on Search Engine Journal.

YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility. The post YouTube Changes Shorts View Counts, No Change To Monetization appeared first on Search Engine Journal.

Support for TikTok ban drops as Democrats warn Trump’s executive actions won’t protect platform from April shutdown. The post TikTok Ban Support Down As Trump’s Plans Face Hurdles appeared first on Search Engine Journal.

What are zero click searches and why do they matter? Discover their significance and effects on digital marketing strategies. The post The Shift To Zero-Click Searches: Is Traffic Still King? appeared first on Search Engine Journal.

A marketing measurement plan maps the crucial gears and cogs behind business-critical data and analytics to support accuracy, strategic alignment, and smooth implementation. The post How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment appeared first on Search Engine Journal.

Although current Googlers say Google cares about the web ecosystem, an ex-Googler says sending traffic to publisher sites is a necessary evil The post Ex-Googler: Google Sees Publisher Traffic As A Necessary Evil appeared first on Search Engine Journal.