Categoria: Tendências

Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.

Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack.

Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too.

80 percent of content creators are using AI in their workflow, according to a study by Wondercraft. This is a deep dive into those numbers.

Publishers are getting significantly more revenue from events in 2025, and they’re going to focus on growing that even further.

This week’s Future of TV Briefing looks at the topics and trends likely to set the tone for this year’s upfront negotiations.

Maximize your chances of being featured in Google Discover. Discover how algorithmic signals can impact your content visibility. The post How To Increase Google Discover Visibility Naturally Using These Ranking Signals appeared first on Search Engine Journal.

Analyze competitors and keyword trends back to 2012 with Semrush historical data.

This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios’ StoryWorks and Brand USA took home