Categoria: Tendências
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Telcos in ad tech, haven’t we seen this movie before?
As T-Mobile prepares to write a $600 million check to get into the OOH sector, can it succeed where others have failed?
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Twitch streamers lament likely loss of TikTok as an audience referral engine
As the United States marches toward a TikTok ban on Jan. 19, livestreaming creators in particular are lamenting the potential death of the platform’s so-called “clipping culture,” which they believe had an uplifting effect on their followings on both TikTok and other platforms.
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Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker
Most recently, she served as CRO of Unity between 2021 and 2024; prior to Unity, she worked as a vp of advertising for the game publisher Zynga.
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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
Here’s what Snapchat, Meta, Pinterest, YouTube, Reddit, WeAre8 and Substack are doing to capitalize on the TikTok ban.
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Wix Vs. WordPress: Which Is Better For SEO?
Compare WordPress and Wix’s SEO capabilities to discover which platform best fits your website needs, from basic optimization to advanced customization options. The post Wix Vs. WordPress: Which Is Better For SEO? appeared first on Search Engine Journal.
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Google Study: 29% In The U.S. & Canada Used AI Last Year
Google-Ipsos study shows global AI adoption rising, but North America lags as trust and communication remain key challenges. The post Google Study: 29% In The U.S. & Canada Used AI Last Year appeared first on Search Engine Journal.
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Evidence That Google Detects AI-Generated Content
Evidence shows that Google detects AI-generated content within a specific context for search quality and ranking The post Evidence That Google Detects AI-Generated Content appeared first on Search Engine Journal.
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Google Rejects EU’s Call For Fact-Checking In Search & YouTube
Google rejects EU’s fact-checking requirements for search and YouTube, defying new disinformation rules. The post Google Rejects EU’s Call For Fact-Checking In Search & YouTube appeared first on Search Engine Journal.
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Why it’s critical for advertisers to support reputable news publishers
Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism remains a cornerstone of an informed and functional society. However, as modern news organizations grapple with increasing financial pressures, a troubling trend has emerged: advertisers’ over-reliance on blunt-object keyword-blocking measures. These practices
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AI-Powered Content Creation: Tools and Techniques for Marketers
AI-Powered Content Creation: Tools and Techniques for Marketers The demand for fresh, engaging content is relentless. Marketers are under constant pressure to produce high-quality material that resonates with diverse audiences. Enter AI-powered content creation tools—revolutionizing how marketers craft and deliver content. Platforms like StoryLab.ai are leading this transformation, […] The post AI-Powered Content Creation: Tools…
