Categoria: Tendências
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Forget Fear, Joyful Marketing Works: Examples From Top Brands
Joy can be a successful marketing strategy only if you don’t adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.
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Google’s Documentation Update Contains Hidden SEO Insights
Google’s documentation update contains subtle changes that provide insights into improving content for humans (and search engines) The post Google’s Documentation Update Contains Hidden SEO Insights appeared first on Search Engine Journal.
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Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
President Trump’s second term will be different from his first. It seems his relationships with the media, tech and marketing industries already show as much.
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Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025
Publishers are optimistic about this year in some important ways, but there are also some things they don’t feel optimistic about.
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What marketers need to know about Zepeto, the Korean metaverse platform
Due to its increased focus on individuals’ avatars and their appearances, the culture of Zepeto revolves heavily around virtual fashion.
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Agencies have mixed feelings about using AI tools for product placements and influencer marketing
By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?
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Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
It’s getting more difficult for brands to stand out from one another as more advertisers flock to sports marketing, even one as big as Verizon.
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8 Ways To Automate SEO and Content Tasks With LLMs
Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.
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AI Search Optimization: Make Your Structured Data Accessible
An investigation reveals AI crawlers miss JavaScript-injected structured data. Use server-side rendering or static HTML to ensure visibility. The post AI Search Optimization: Make Your Structured Data Accessible appeared first on Search Engine Journal.
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Is SEO Dead in 2025? No, But Changes Are Coming
Yes, SEO is changing. But here’s the thing—new opportunities are emerging from these disruptions. We have the data and expert insights to back it up.