Categoria: Tendências
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One year into the BBC’s website revamp, traffic is booming
One year in, the BBC’s relaunched website has experienced double-digit growth year-over-year for the past seven months.
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IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments
Publisher advocates debate whether or not it is needed, especially when Prebid is already there.
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Meta moves into controversial ad space: principal-based trading
Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holdcos.
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Some B2B marketers are banking on their own employees to create content for their brands
Some B2B marketers are banking on their own employees to create content for their brands.
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What is Generative Engine Optimization (GEO) and the 7 Ways to Do It
This story is crazy, but true: Last week, one of our clients (a Series C fintech) had a board meeting. Apparently, the discussion was about the future of SEO and whether it makes sense to continue investing in SEO indefinitely. With generative engine optimization (GEO) top… The post What is Generative Engine Optimization (GEO) and…
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AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics
AI bots from OpenAI and others consume massive bandwidth, affecting analytics and server resources for websites worldwide. The post AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics appeared first on Search Engine Journal.
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A Guide To Enterprise-Level Migrations (100k + URLs)
Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process. The post A Guide To Enterprise-Level Migrations (100k + URLs) appeared first on Search Engine Journal.
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YouTube Changes Shorts View Counts, No Change To Monetization
YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility. The post YouTube Changes Shorts View Counts, No Change To Monetization appeared first on Search Engine Journal.
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TikTok Ban Support Down As Trump’s Plans Face Hurdles
Support for TikTok ban drops as Democrats warn Trump’s executive actions won’t protect platform from April shutdown. The post TikTok Ban Support Down As Trump’s Plans Face Hurdles appeared first on Search Engine Journal.
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The Shift To Zero-Click Searches: Is Traffic Still King?
What are zero click searches and why do they matter? Discover their significance and effects on digital marketing strategies. The post The Shift To Zero-Click Searches: Is Traffic Still King? appeared first on Search Engine Journal.