Categoria: Tendências
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Commercial Intent Keywords: The Complete Guide for Marketers
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
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NordVPN vs. ProtonVPN: Which VPN Reigns Supreme?
NordVPN vs. ProtonVPN: Which VPN Reigns Supreme? As is tradition, it started by answering a friend’s basic coffee-related question: “Which VPN should I get—NordVPN or ProtonVPN?” I was halfway through a cinnamon latte, phone in hand, trying to explain the pros and cons between sips. But the more […] The post NordVPN vs. ProtonVPN: Which…
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AI Overviews Glitch May Hint at Google’s Algorithm
Hallucinations in Google’s AI Overviews offer insights into how the ranking algorithms understand search queries and choose answers The post AI Overviews Glitch May Hint at Google’s Algorithm appeared first on Search Engine Journal.
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How Merkle streamlined its offerings to fit Dentsu’s mission in the last year
Merkle president Pete Stein has streamlined Merkle to focus on three areas: CRM and loyalty, content and commerce, and data and analytics. He’s also brought in new leadership.
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Tariff turmoil: How marketers are dodging costs and shifting strategy
President Donald Trump’s tariffs are having after effects on the marketing and ad industry. The Digiday Podcast breaks down what’s happening.
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The language of uncertainty returns with earnings season
Earnings season has returned and with it a familiar exercise in managing uncertainty for advertising and media CEOs.
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In the CTV race, LG Ad Solutions starts at the home screen
LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.
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As ‘recessionposting’ enters overdrive, creators are taking steps to dodge potential blowback
Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.
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Marketing Briefing: How the current chaos affects influencer marketing
Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.
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What’s the future of data collaboration platforms?
Agency holding companies spent big last quarter, bringing the future of such technologies into question.