Categoria: Tendências

There are still no clear answers in Google’s protracted third-party cookie phase-out.

New data reveals a workplace revolution that’s still going strong in many sectors, even as some companies slam their office doors shut.

This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards.

Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans.

Google’s AI overviews appear in 30% of searches and nearly three-quarters of problem-solving queries, according to a new study. The post Google AI Overviews Found In 74% Of Problem-Solving Queries appeared first on Search Engine Journal.

Wix shares how to develop a marketing team that works at peak performance and how to avoid pitfalls like AI silos The post Wix Shares How To Optimize Enterprise Marketing appeared first on Search Engine Journal.

Organization plans to release 31 new specifications or spec updates in 2025, including new signals for ads in live streaming programming and an API for publishers to pass content to LLMs.

This year’s winners exemplify the power of creativity, innovation and collaboration in modern marketing. From campaigns redefining audience engagement through tailored content to groundbreaking uses of technology like AI and automation, these entries set a new standard. Brand partnerships emerged as a driving force, unlocking new markets and opportunities, while compelling storytelling proved essential in

Perplexity AI adds the new DeepSeek R1 reasoning model as an available choice to its AI search engine The post Perplexity AI Deploys Chinese DeepSeek AI Model appeared first on Search Engine Journal.

Reduce risk and increase marketing resilience. Find out how channel diversification can help your business maintain growth even during challenging times. The post Advertising Dependency: How To Create Marketing Resilience appeared first on Search Engine Journal.