Categoria: Tendências
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Digiday+ Research: Half of marketers say ad spend will grow this year
Marketers have big expectations for ad spend this year — just short of half of marketer pros said they agree advertisers will spend more in 2025.
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In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
Despite changes, brand safety concerns aren’t leading execs to pull back from platforms.
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DeepSeek Terms Make Users Liable For Company’s Travel Expenses
DeepSeek makes users liable for travel and litigation expenses if they violate its terms and the violation leads to legal action. The post DeepSeek Terms Make Users Liable For Company’s Travel Expenses appeared first on Search Engine Journal.
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Google Launches AI Phone Assistant To Call Businesses For You
Google launches AI-powered “Ask For Me” to make business calls, starting with auto repairs and nail salons. The post Google Launches AI Phone Assistant To Call Businesses For You appeared first on Search Engine Journal.
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Google To Migrate All reCAPTCHA Services To Cloud Platform
Google notifies users about mandatory migration of all reCAPTCHA services to Cloud platform. Service will remain free with a usage limit. The post Google To Migrate All reCAPTCHA Services To Cloud Platform appeared first on Search Engine Journal.
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Google Demand Gen Campaigns Just Got A Major Update
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features. The post Google Demand Gen Campaigns Just Got A Major Update appeared first on Search Engine Journal.
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Ask An SEO: How Long Does It Take For Schema To Rank?
Curious about the timeline for schema markup to affect search engine rankings? Explore the factors that influence schema implementation and its impact on rankings. The post Ask An SEO: How Long Does It Take For Schema To Rank? appeared first on Search Engine Journal.
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![Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]](https://canalgrowthmarketing.com.br/wp-content/uploads/2025/01/tell-real-marketing-story-600x330-WCAztj.png)
Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]
Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.
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Ask A PPC: How Can You Tell If You’re Overspending?
Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell If You’re Overspending? appeared first on Search Engine Journal.
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Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet
The FT’s AI-powered paywall has helped the publisher get more revenue from its subscribers — but improving conversion and retention rate is still in the works.