Categoria: Tendências
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How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to be a marketing baddie to go beyond the light-bulb moment.
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How to Increase Blog Traffic: 9 Actionable Tips
Discover actionable ways to drive more traffic to your blog and establish a strong online presence.
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Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
Some podcast execs expanding their video production efforts aren’t won over by Spotify’s push into video podcasts yet, due in part to growth they’re seeing on YouTube.
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Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
Marketers and agency creatives predict the major trends for this year’s crop of ads on Sunday when the Philadelphia Eagles and the Kansas City Chiefs face off.
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With TikTok in limbo, YouTube Shorts cashes in
Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickly catching up to its long-form content.
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Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
Agencies are overwhelmingly concerned about client budgets in 2025, but they’re also optimistic that it will be a good year overall.
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Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs
Index Exchange, TripleLift, and Yieldmo join an Amazon beta program, dubbed ‘Dynamic Traffic Engine,’ amid wider drive for more brand advertisers.
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YouTube Analytics Update: Device-Type Data In Audience Tab
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. The post YouTube Analytics Update: Device-Type Data In Audience Tab appeared first on Search Engine Journal.
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LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies. The post LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing appeared first on Search Engine Journal.
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Smart Bidding In Google Ads: In-Depth Guide
Drive better results with Smart Bidding in Google Ads. Learn how to use this advanced feature to optimize your PPC campaigns. The post Smart Bidding In Google Ads: In-Depth Guide appeared first on Search Engine Journal.