Categoria: Tendências
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Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
As marketers eye performance levers and lower-funnel investment, ad spending on Amazon is rising further.
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‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession.
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Digiday+ Research: Branded content rebounds as a top source of publisher revenue
Branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.
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WTF is the digital services tax?
Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry.
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How To Install The Google Tag For Conversion Tracking
Proper conversion tracking with Google Tag offers real insights into ad performance to optimize campaigns and reduce wasted ad spend. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.
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How to Be an Effective SEO Mentor — Whiteboard Friday
When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.
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25 Alternative Search Engines You Can Use Instead Of Google
Explore an exhaustive list of new search engine options and how their technology changes the online search game. The post 25 Alternative Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.
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Competitor Analysis In Local SEO And How To Gain An Edge
Outperform local competitors by identifying gaps, refining strategies, and driving more targeted traffic through smarter competition research. The post Competitor Analysis In Local SEO And How To Gain An Edge appeared first on Search Engine Journal.
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How Google took control over online advertising, according to those who watched it happen
A U.S. judge just called it: Google broke the law to cement its monopoly over online advertising.
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Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?
Experts share their thoughts on the most effective remedies to drive market impact.