Categoria: Tendências

DEI backlash puts ‘gag order’ on communication professional clients.

LinkedIn is encouraging publishers that are part of its pre-roll video ad program to post more on the platform, and publishers are meeting that demand with little additional effort thanks to clipped and repackaged event videos.

The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say it’s a legal matter.

Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate.

This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.

LinkedIn study finds B2B marketers are overwhelmed with AI, though two-thirds are integrating it into their workflows. The post LinkedIn Report: AI Overwhelms 72% Of B2B Marketers appeared first on Search Engine Journal.

YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers. The post YouTube Lets Channels Boost Shorts Videos appeared first on Search Engine Journal.

Nate Carter, vice president global sales, Dun & Bradstreet Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing media opportunities on record. However, continued growth and maturation in this space aren’t a given. It will take a dedicated focus among retail media networks and their advertisers to overcome data challenges

Uncover the potential impacts of Google’s new Ask for Me on local businesses and customers. Is it a game changer, or bad for local businesses? The post Google’s New ‘Ask For Me’ Reviewed: Is This Bad For Local Businesses? appeared first on Search Engine Journal.