Categoria: Tendências

One quarter, you’re the king of the open internet; the next, you’re fending off existential doubts. The Trade Desk is learning this the hard way.

This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.

Advertisers are split on whether to double down or cash out — but enough have walked away to affect CPMs.

Measuring the impact of Google’s AI Overviews on publishers’ search referral traffic hasn’t been straightforward via click-through data — but keyword data is proving more fruitful.

Platform executives say they’re still refining products to make shopping while watching as seamless as hitting the share button.

Google expands AI overviews to more health-related questions, adds new ‘What People Suggest’ search feature. The post Google Expands AI Overviews To Thousands More Health Queries appeared first on Search Engine Journal.

New cybersecurity bot attack defense gives SaaS apps deeper insight into threats and attackers The post New Cybersecurity Bot Attack Defense Helps SaaS Apps Stay Secure appeared first on Search Engine Journal.

Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis. The post Bing Webmaster Tools Adds Data Comparison & UX Improvements appeared first on Search Engine Journal.

Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that offered a wide array of audiences, making it easy to load up on whatever they needed in one place.  But as data strategies have matured, so have buyer expectations. Privacy regulations, signal