Categoria: Tendências

An SEO shared that they lost a potential client because they didn’t address SEO for AI. Is AEO/GEO this year’s EEAT? The post Potential SEO Clients May Want To Discuss AI Search And Chatbots appeared first on Search Engine Journal.

Naming an agency of record is the industry’s shorthand for saying this isn’t going away.

As brands tighten budgets and pull back from DEI, mid-tier and multicultural creators are feeling the squeeze. In the second half of 2025, the creator economy is shifting—from chasing virality to building long-term survival.

More marketers are rediscovering importance of brand-building, and they’re updating the full-funnel playbook as they go.

By withholding generative AI from the creative process, Nestlé Waters helped establish a “playground” for ‘Sopranos’ stars in its Lion-winning campaign.

Most buyers agree that streaming now attracts at least half of all upfront ad dollars, and there are a few reasons for it.

ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes. The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.

Buying links is risky and unnecessary now that other factors play a greater role in ranking. The post Why It’s Okay To Not Buy Or Obsess Over Links Anymore appeared first on Search Engine Journal.

Google discussed whether it’s okay to make changes to a web page for SEO purposes. The post Google Discusses If It’s Okay To Make Changes For SEO Purposes appeared first on Search Engine Journal.

CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on Search Engine Journal.