Categoria: Tendências
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Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.
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Creators turn to agentic AI to manage fan engagement
Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.
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Cannes Briefing: Optimism in the margins
After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism.
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TikTok Ban Delayed Again, Will Remain Active Until September
TikTok gets third 90-day extension, staying active until Sept 17 as ownership talks continue. The post TikTok Ban Delayed Again, Will Remain Active Until September appeared first on Search Engine Journal.
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How to Analyze & Compare Competitor Website Traffic in 2025
Learn to analyze competitor website traffic and compare metrics, engagement, devices, and demographics.
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What I Learned From Analyzing Google’s AI Mode Patent
Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.
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Is Someone Impersonating Your Brand Online? Tips to Spot Domain Doppelgangers
Is Someone Impersonating Your Brand Online? Tips to Spot Domain Doppelgangers The risk of cybersquatting is one of the major threats facing not just online businesses but also content creators. Even though protecting against cybersquatting doesn’t have to be complicated or expensive, many people assume their brand is […] The post Is Someone Impersonating Your…
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Aligning The CIO, CFO & CMO For Search‑Driven ROI
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The post Aligning The CIO, CFO & CMO For Search‑Driven ROI appeared first on Search Engine Journal.
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What is ITAM? A Complete Guide to IT Asset Management
What is ITAM? A Complete Guide to IT Asset Management ITAM, or IT Asset Management, is the backbone of efficient digital infrastructure for any business. It’s not just about keeping a list of your computers, printers, and licenses. It’s a strategic framework that ensures every IT asset – […] The post What is ITAM? A…
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How To Use Paid Search & Social Ads For Promoting Events
Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.