Categoria: Tendências

Agentic is the AI buzzword of the moment. Here’s what it actually means for agencies, advertisers and media owners – and where it is and isn’t actually being used.

Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.

Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives.

Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.

Marketers are worried that any decision they make today could hurt their brand. So some aren’t making them.

LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. The post LinkedIn Integrates Calendly Scheduling Into Profile Buttons appeared first on Search Engine Journal.

IAB reports that most media companies haven’t adopted AI despite positive results. Though half plan implementation by 2026. The post 70% Of Media Companies Not Fully Using AI, IAB Report Finds appeared first on Search Engine Journal.

Automated ad recommendations are faster, but are they smarter? A look at why human touch still beats machine-driven PPC strategies. The post Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? appeared first on Search Engine Journal.