Categoria: Tendências
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![How One Brand Solved the Marketing Attribution Puzzle [Video]](https://canalgrowthmarketing.com.br/wp-content/uploads/2025/03/marketing-attribution-model-600x338-Usdgzr.png)
How One Brand Solved the Marketing Attribution Puzzle [Video]
Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.
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Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition
Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.
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Athlete creators have become must-have partners for brands at March Madness
March Madness marketers have leaned heavily on NIL creators for campaigns during this year’s tournament, including a water boy.
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One year into the BBC’s website revamp, traffic is booming
One year in, the BBC’s relaunched website has experienced double-digit growth year-over-year for the past seven months.
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IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments
Publisher advocates debate whether or not it is needed, especially when Prebid is already there.
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Meta moves into controversial ad space: principal-based trading
Meta is now in the principal-based buying business, putting its own twist on the hotly debated practice in talks with agency holdcos.
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Some B2B marketers are banking on their own employees to create content for their brands
Some B2B marketers are banking on their own employees to create content for their brands.
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What is Generative Engine Optimization (GEO) and the 7 Ways to Do It
This story is crazy, but true: Last week, one of our clients (a Series C fintech) had a board meeting. Apparently, the discussion was about the future of SEO and whether it makes sense to continue investing in SEO indefinitely. With generative engine optimization (GEO) top… The post What is Generative Engine Optimization (GEO) and…
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AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics
AI bots from OpenAI and others consume massive bandwidth, affecting analytics and server resources for websites worldwide. The post AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics appeared first on Search Engine Journal.
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A Guide To Enterprise-Level Migrations (100k + URLs)
Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process. The post A Guide To Enterprise-Level Migrations (100k + URLs) appeared first on Search Engine Journal.