Categoria: Tendências
-
What Makes a Great Online Ad Campaign
What Makes a Great Online Ad Campaign Let’s face it – today’s internet is loud. Everyone’s competing for a sliver of your screen time, from cat videos to breaking news. Amid all that noise, your online ad campaign needs to be a laser, not a flashlight. You’re not […] The post What Makes a Great…
-
Human-Centered Marketing: The Right Message To The Right People
Customer journeys resemble playgrounds more than funnels. It’s time to adapt your strategy to match real customer behavior. The post Human-Centered Marketing: The Right Message To The Right People appeared first on Search Engine Journal.
-
How to Future-Proof Your SEO Strategy with Relevance Engineering
Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google’s AI Mode for increased brand visibility.
-
The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration
Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance. The post The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration appeared first on Search Engine Journal.
-
LGBTQ+ publishers grapple with a Pride Month ad spend slowdown
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.
-
Why there’s a CPM slump in a growing CTV market
CTV’s growth comes with a price cut.
-
How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik
The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast to break down the process of the reality show finding a home on Hulu.
-
Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic
Much of the large announcements at last week’s Cannes Lions Festival of Creativity involved TV streaming and ad tech.
-
Jill Whalen’s SEO Legacy Still Shapes The Industry
Jill Whalen, who recently passed away, championed an ethical approach to SEO that continues to influence the industry. The post Jill Whalen’s SEO Legacy Still Shapes The Industry appeared first on Search Engine Journal.
-
Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement”
OpenAI CEO Sam Altman says ChatGPT is no longer just a “Google replacement,” describing its shift toward task completion and assistant-style workflows. The post Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement” appeared first on Search Engine Journal.