Categoria: Tendências

Publishers’ AI-driven traffic declines are cooling M&A, stalling deals and lowering valuations. Some analysts are optimistic about 2026.

Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. The post Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over appeared first on Search Engine Journal.

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: ChatGPT Gets Shopping & What Drives AI Citations appeared first on Search Engine Journal.

Google traffic is slowly declining. Learn how to future-proof your business in the AI era.

Harry Clarkson-Bennett dismantles AI hype, revealing how real marketing power still lies in creators, communities, and cross-platform customer journeys. The post The Impact AI Is Having On The Marketing Ecosystem appeared first on Search Engine Journal.

Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal.

The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them.

Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.

In this is behind-the-scenes look at Digiday’s 2025 Media Agency Report, ad execs discuss how the GDP and international sports could impact 2026 spend and how agencies and their clients are actually applying AI tools.