Categoria: Tendências
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Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era
Agencies and brands are cautiously testing conservative media buys, partnerships and messaging as brand safety concerns shift.
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Google is slowly opening its black box — but marketers aren’t so convinced
Google has updated Performance Max with new Channel Performance reporting, in an attempt to address marketers frustrations.
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Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
Digiday’s 2025 Influencer Index measures the impact influencers have on consumers’ purchasing behaviors. This first installment looks specifically at Instagram.
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Future of TV Briefing: CTV ad buyers say ‘the math isn’t mathing’ with sell-side shadiness, ad tech fees
This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.
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A Charcuterie Board Inspired Me To Launch an SEO Meetup: Here’s How It’s Going So Far
Disappointed by bland SEO events and boring talks? Discover how a charcuterie board sparked a fresh and fun approach to SEO meetups in London.
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Operationalizing Your Topic-First SEO Strategy
Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement. The post Operationalizing Your Topic-First SEO Strategy appeared first on Search Engine Journal.
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Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy. The post Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max? appeared first on Search Engine Journal.
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Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings
The thinking behind the acquisition is to round out Brainlabs’ offering to be more full-funnel, given Exverus’ abilities at the upper end of it.
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What Makes an Effective Digital Sales Room in 2025?
What Makes an Effective Digital Sales Room in 2025? Digital sales rooms serve as virtual hubs where buyers and sellers interact, share documents, and close deals, all within a tailored online environment. These facets alone make them fundamental to effective sales operations right now. AI advancements have changed […] The post What Makes an Effective…
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The 9 Best LLM Monitoring Tools for Brand Visibility in 2025
Discover the 9 best LLM monitoring tools. Compare features, pricing, & capabilities to track your AI presence.