Categoria: Tendências
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Bing Recommends lastmod Tags For AI Search Indexing
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index. The post Bing Recommends lastmod Tags For AI Search Indexing appeared first on Search Engine Journal.
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Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way. The post Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers appeared first on Search Engine Journal.
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Google URL Removal Bug Enabled Attackers To Deindex URLs
Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated Content Removal Tool The post Google URL Removal Bug Enabled Attackers To Deindex URLs appeared first on Search Engine Journal.
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OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns. The post OpenAI Is Pulling Shared ChatGPT Chats From Google Search appeared first on Search Engine Journal.
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Here’s what media buyers say they need to accelerate ad spend on Netflix
The streamer’s ad business is growing. But roadblocks could prevent it realizing revenue potential.
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Amazon and Instacart’s former advertising leader is transforming the way Walmart grows
Dallaire was Instacart’s chief revenue officer for two years. Prior to that, he was at Amazon for eight years.
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Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
A Google exec leading search and AI partnerships is joining The New York Times to manage relationships with platforms and big tech companies at a pivotal time.
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Podcasts become a strategic IP play for Hollywood talent
As stars like Gina Torres step into the podcasting space, they’re part of a growing trend where actors are not just lending their voices but controlling the content.
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Dotdash Meredith’s rebrand to People Inc. formalizes a post-search media strategy
Dotdash Meredith’s (DDM) rebrand to People Inc. reorients the company around its flagship publication, and is the start of a more concerted effort to grow the publisher’s core titles.
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Pause for effect: How pause ads reach viewers at can’t-miss moments
Drew Groner, svp, head of sales and marketing, DIRECTV Advertising When viewers hit pause on their streaming or traditional TV entertainment, they’re not tuning out. They’re leaning in and taking control of their viewing experience. That’s the key finding from a newly released study from Magna Media Trials and DIRECTV Advertising that examines the dynamics
