Categoria: Tendências
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CMOs may be pulling back – just not from Amazon
The commerce giant raked in $13.92 billion in the first quarter of the year.
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At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go
At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape.
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Ad Tech Briefing: Google’s Pmax updates suggest it might finally listen
Google bows to advertisers’ calls for transparency with its latest Pmax update.
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The case for and against… advertising through the trade war
Marketers face a tough choice in the face of tariffs: hold the line, or beat a measured retreat? Let’s review the arguments on either side of the aisle.
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At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies
Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google’s mic-drop announcement.
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Why some creators are returning to traditional jobs and side hustles as brand deals slow
With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income.
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33% of Google Users Stuck with Bing After a Two-Week Trial: Study
Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings? The post 33% of Google Users Stuck with Bing After a Two-Week Trial: Study appeared first on Search Engine Journal.
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Google Expands AIO Coverage In Select
Search visibility is shifting as AI Overviews replace organic listings across a growing number of industries. The post Google Expands AIO Coverage In Select appeared first on Search Engine Journal.
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Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google Lighthouse audits are changing. Learn which tests are merging, disappearing, and how to prepare your SEO workflows before these changes take effect. The post Google Lighthouse To Undergo Major Audit Overhaul: What To Know appeared first on Search Engine Journal.
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Google Is Launching Search Central Deep Dive Events
Google announced a new series of multi-day events called Deep Dive for in-depth coverage of the technical and marketing sides of SEO The post Google Is Launching Search Central Deep Dive Events appeared first on Search Engine Journal.