Categoria: Tendências
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Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away.
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Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
The cookie’s not formally going away, but spending by CPGs points to its eventual obsolescence.
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Creators are leveraging CTV channels as added value for sponsorship deals
Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to leverage their expansion onto TV to charge higher rates for sponsored content.
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Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in
As supply chain costs surge and pricing pressure builds, investors are asking if American Eagle’s focus on cultural heat is coming at the cost of sustainable growth.
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Why one exec thinks creators is a real key to Snap flourishing
Snap’s head of global creator partnerships, Quincy Kevan caught up with Digiday to discuss the new-found momentum around the platform’s creator efforts.
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How to Resolve Duplicate Content — Whiteboard Friday
Duplicate content is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates? And most importantly, how do I resolve these issues? Find the answers to all these questions and more in this week’s Whiteboard…
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The Problem With Always-On SEO: Why You Need Sprints, Not Checklists
Rethink endless SEO checklists with a sprint-based approach that prioritizes impact, aligns with strategy, and delivers measurable results. The post The Problem With Always-On SEO: Why You Need Sprints, Not Checklists appeared first on Search Engine Journal.
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LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership
One LGBTQ+ publisher is defying a category ad slowdown, thanks to its focus on sports, a new owner and a bigger sales push.
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Transparency is fueling a surge in creators’ sponsorship rates
Four creators told Digiday that the recent rise in creator rates has been driven in part by a new wave of transparency, with creators openly comparing sponsorship deals and brand usage of their content for the first time.
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Digiday’s definitive list for what’s in and out after Google’s antitrust search remedies ruling
Earlier this week, Judge Amit Mehta issued his long-awaited remedies ruling in the Department of Justice’s search antitrust case against Google, stopping short of a forced sale of key assets, such as Android and Chrome.