Categoria: Tendências
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What Makes an Effective Digital Sales Room in 2025?
What Makes an Effective Digital Sales Room in 2025? Digital sales rooms serve as virtual hubs where buyers and sellers interact, share documents, and close deals, all within a tailored online environment. These facets alone make them fundamental to effective sales operations right now. AI advancements have changed […] The post What Makes an Effective…
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The 9 Best LLM Monitoring Tools for Brand Visibility in 2025
Discover the 9 best LLM monitoring tools. Compare features, pricing, & capabilities to track your AI presence.
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WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search
WP Engine’s AI Toolkit adds AI-powered search and product recommendations to WordPress websites with just a few clicks. The post WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search appeared first on Search Engine Journal.
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Heineken is expanding the use of contextual targeting on its brand campaigns
The brewer is using contextual targeting and attention models in media planning on its Old Mout, Birra Moretti and Cruzcampo brands.
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Marginalized creators feel the financial sting of brands’ DEI pullback
The wider pullback from DEI marketing is bad news for marginalized creators, but it also creates opportunities for some advertisers to build stronger bonds with these creators and their fans.
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Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices
There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment.
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Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity
While S&P 500 selection criteria is nuanced, the snub of a peer with a much larger market capitalization warrants questions.
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Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson
The agency executive discussed the state of CTV ad products in a live Digiday Podcast recording held during Digiday’s CTV Advertising Strategies event in New York City.
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Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about the use of llms.txt and whether it makes sense to use a noindex header with it. The post Google Says It Could Make Sense To Use Noindex Header With LLMS.txt appeared first on Search Engine Journal.
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Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing. The post Google CTRs Drop 32% For Top Result After AI Overview Rollout appeared first on Search Engine Journal.