Categoria: Tendências
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Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it
Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape.
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A wish list with limits: What publishers want to see from Google’s AI licensing deals
Google is beginning to talk AI licensing with publishers. Here’s a wishlist of demands from publishers — some realistic, others less so.
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CMOs look for better measurement to justify sports sponsorship spending
Most marketers don’t have a clear idea what impact their sports sponsorships are having on the bottom line. Their CFOs want it.
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White House AI Action Plan spurs debate among marketers over regulatory oversight in advertising
The White House is weighing in on AI—and the ad world is watching. Here’s what’s at stake as new rules take shape.
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TikTok invests in growing team to build out search ads as spending grows
The platform currently has over a hundred vacancies for its search division, as advertisers are starting to invest more in TikTok search.
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Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.
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Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared that Google deindexed their site because of scaled content, and what they did to get back into the search results. The post Why A Site Deindexed By Google For Programmatic SEO Bounced Back appeared first on Search Engine Journal.
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Why Is SureRank WordPress SEO Plugin So Popular?
SureRank SEO plugin offers the basics that every site needs without the bloated features many users say they don’t want. The post Why Is SureRank WordPress SEO Plugin So Popular? appeared first on Search Engine Journal.
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Should We Optimize for AI Mode? — Whiteboard Friday
Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age…
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The 9 Best AI Optimization Tools (Our Top Picks)
We‘ve done a deep dive on the 9 best AI optimization tools. Find the one that matches your requirements.
