Categoria: Tendências
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From Dentsu to Apollo Partners, the buildout of AI tools and talent at agencies is picking up pace
The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues to pick up pace.
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‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
While most marketers still plough their ad dollars into Google’s AI-powered advertising tool, one marketer explains why that isn’t always the best idea.
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Future of TV Briefing: The investment landscape for creator-owned businesses
This week’s Future of TV Briefing features a Q&A with YouTube creator Jonathan Katz-Moses and Slow Ventures’ Billy Parks on the investment market for creators operating standalone businesses.
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Despite the hype, publishers aren’t prioritizing GEO
Even though referral traffic is drying up, most publishers are skeptical of the hype around generative search optimization.
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Google: Invalid Ad Traffic From Deceptive Serving Down 40%
Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. The post Google: Invalid Ad Traffic From Deceptive Serving Down 40% appeared first on Search Engine Journal.
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Critical Vulnerability Affects Tutor LMS Pro WordPress Plugin
WordPress vulnerability in Tutor LMS Pro could expose sensitive database information. The post Critical Vulnerability Affects Tutor LMS Pro WordPress Plugin appeared first on Search Engine Journal.
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Vulnerability In 3 WordPress File Plugins Affects 1.3 Million Sites
WordPress vulnerability in three file manager plugins puts over 1.3 million sites at risk. The post Vulnerability In 3 WordPress File Plugins Affects 1.3 Million Sites appeared first on Search Engine Journal.
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WordPress Contact Form Entries Plugin Vulnerability Affects 70K Websites
Critical WordPress vulnerability, rated 9.8/10, affects up to 70,000 installations The post WordPress Contact Form Entries Plugin Vulnerability Affects 70K Websites appeared first on Search Engine Journal.
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The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on measurement and analytics solutions that unveil deeper performance tracking. In the new Best Video Advertising Platform category,
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GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.