Categoria: Tendências
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Ad Tech Briefing: Pragmatism, not idealism, will determine the fate of Google’s ad tech empire
Judge Brinkema signals a cautious, pragmatic path as the curtain begins to fall in the remedies phase of Google’s ad tech trial.
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Hiring program in energy tech sector enlists military veterans to fill data center skills gap
Data center demand is projected to grow 33% annually by 2030, while the industry struggles to find qualified candidates for increasingly complex systems.
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The case for and against AI-driven SEO in the zero-click era
As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.
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What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal.
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ChatGPT Adds Shopping Research For Product Discovery
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users. The post ChatGPT Adds Shopping Research For Product Discovery appeared first on Search Engine Journal.
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How to Build an Audience From Scratch In 2026
If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of… Continue Reading The post How to Build an Audience From Scratch In 2026 appeared first on Copyblogger.
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Google’s Mueller Questions Need For LLM-Only Markdown Pages
Google’s John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first. The post Google’s Mueller Questions Need For LLM-Only Markdown Pages appeared first on Search Engine Journal.
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EU Plan To Simplify GDPR Targets AI Training And Cookie Consent
The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch. The post EU Plan To Simplify GDPR Targets AI Training And Cookie Consent appeared first on Search Engine Journal.
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The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results. The post The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI appeared first on Search Engine Journal.
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The Behaviors And Mindset Of Marketers Who Win With Performance Max
An inside look at why Performance Max rewards marketers who prioritize data, creative strategy, and disciplined patience over granular controls and outdated PPC tactics. The post The Behaviors And Mindset Of Marketers Who Win With Performance Max appeared first on Search Engine Journal.
