Categoria: Tendências

See how advanced users are unlocking Semrush’s full potential—from defending SEO in court to building scalable AI workflows and reporting systems.

Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP appeared first on Search Engine Journal.

Slow growth, wasted budgets, missed AI opportunities: symptoms of the digital performance gap. Here’s how leaders can fix it. The post Closing The Digital Performance Gap: Why The C-Suite Must Take Web Effectiveness Seriously appeared first on Search Engine Journal.

Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences. The post Perplexity’s Discover Pages Offer A Surprising SEO Insight appeared first on Search Engine Journal.

In ad tech, labels aren’t just cosmetic. They define how the market sees itself.

This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.

Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. The post Google Wants To Show More Links In AI Mode appeared first on Search Engine Journal.

This State of the Industry Report, in partnership with Marigold, shares how publishers and media companies are growing their subscriber bases, from the strategies they use and the challenges they face to how teams successfully overcome them. Publishers have a wealth of data from their audience and subscribers, but as advertising models shift with economic